‘Bangladesh Flower Fest 2017’ strengthens farmer-consumer relationship
A three-day flower festival titled ‘Bangladesh Flower Fest-2017’ concluded at the Bangla Academy premises in Dhaka on April 01, 2017. USAID’s Agricultural Value Chains (AVC) Project was a major sponsor of the Flower Fest. Innovation and Incubation Centre for Enterprises (IICE) and Bangladesh Flower Society (BFS) jointly organized the Flower Fest with the cooperation of Sher-e-Bangla Agricultural University (SEU), Bangladesh Photographic Society (BPS) and Deshifool.com.
The second event of the Bangladesh Flower Fest attracted over 50,000 visitors in three days of the show that began on March 30, 2017. A total of 14 pavilions and 33 stalls were setup in the fair for displaying flowers of different species and varieties. The festival also features fashion show, Sisimpur puppet show, cultural program, food zone, kid’s corner, workshop, photo booth and flower tunnel.
Chairman of the Parliamentary Standing Committee on Ministry of Agriculture Mr. Mokbul Hossain inaugurated the fair as the chief guest. BFS President Abdur Rahim presided over the inaugural ceremony while Vice-Chancellor of SEU Professor Dr. Kamal Uddin Ahamed, former secretary of Agricultural Ministry Anwar Faruk, and agriculturist Hamidur Rahman spoke at the event.
USAID’s Agricultural Value Chains (AVC) project has been working to support the cut flower industry in terms of its growth and market development. The project supports farmers and traders with capacity building in farming practices, use of new technologies, in packaging and transporting and linked them to critical market opportunities.
The objectives of sponsoring the event were to promote and recognize the efforts of flower farmers of Jessore in the growth of flower sector of Bangladesh as well as establish a women centric brand in this sector. This was a great opportunity for the women flower farmers, traders and entrepreneurs from Jessore as they got a critical market access, learned how to make flower bouquets and other innovative floral products. This fair also gave them the opportunity to have direct interaction with the key customer base of this specialty product. This in turn will help in building their business capacity and inspire more and more women to be involved in the flower sector.
Through this flower fest, BFS evolved as a major player working with multiple channels including event organizers, designers and core value chain actors. This has created a platform for BFS to play a critical role in the long term growth trajectory of flower industry in Bangladesh.