MARKET SYSTEMS

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The market systems approach, which leverages local systems to deliver goods and services, is a cornerstone of AVC’s work with the commercial sector to end hunger and poverty. The project is applying a market systems approach to targeted agricultural value chains to increase rural incomes, support rural employment, and expand export sales.

Over the years, AVC underwent a substantial change process. The project’s compliance, operational, technical, and managerial processes were overhauled in order to align with a systems based approach. Through the process AVC has establish a more strategic and adaptive mode of operating. Using its systemic change frameworks like the one provided to the right, AVC has become much more effective at resource allocation, and the project is strategically catalyzing inclusive growth in the selected market systems in the southern delta of Bangladesh.

RELATED STORIES

Market System Basic Principles
Adaptive Market Actor Agreement (AMAA) to Funding Process Flow
Market System Cycle

AVC Grantees & AMAA Partners

No.

Grantee

Value Chain

Location

Period of Performance

Activity

1

Sher E-Bangla Agri University

Flower

Jessore, Jhenaidah and Chuadanga districts

Closeout and Disposition ongoing

Introduction and Demonstration of Lisianthus cut flower

2

RENAISSANCE Enterprise

Tomato

Khulna, Bagerhat and Pirojpur district

Completed

Improved cultivation and post-harvest management of winter tomatoes and supply chain development

3

RRF Agro Enterprise

Mango, Summer Vegetable

Jessore & Meherpur District

In progress

Improved Mango orchard management and post-harvest techniques to promote safe mango

4

Uzirpur Organic Multipurpose Co-operative Society Ltd.

Mango, Summer Vegetable

Narail District

In progress

Improved cultivation and post-harvest management of mango and summer vegetables to supply to the consumer market

5

SDC Chaul Kol

Pulses

Groundnuts

Faridpur District

In progress

Introduce contract farming of groundnuts

6

Shariatpur Development Society (SDS)

Groundnuts and tomato

Shariatpur district

Completed

Created increased business opportunities for SDS by marketing groundnuts and tomatoes

7

Amir Uddin Khal Jalmahal Samannito Chasi Kallayan Samity (AUKJSCKS)

Vegetables and Pulses

Bhola, Barisal

In progress

Train member farmers in modern cultivation practices and marketing of safe produce

8

Prantojon Agro Enterprise

Pulses and vegetables

Barisal

In progress

Educate farmers on improved cultivation of safe summer vegetables

9

Rasulpur Union Sammanito Chashi Kallayan Samobay Samity

Pulses and vegetables

Bhola, Barisal

In Progress

Strengthen cultivation, post-harvest management and marketing of mungbean and summer vegetable

10

Social Advancement Community Organization (SACO)

Pulses

Barguna District

In Progress

Promote social business by setting up dhal processing mill and marketing edible dhal

11

CHESTA Agro Enterprise (CAE)

Mango

Jhenaidah, Chuadanga and Jessore District

In Progress

Facilitate modern mango orchard management and post-harvest technical and promote safe mango

12

Adorsha Foundation Agro Enterprise (AFAE)

Mango

Damurhuda, Chuadanga

In Progress

Facilitate modern mango orchard management and post-harvest technical and promote safe mango

13

CRESCENT Seed Company Limited

Mango

Satkhira sadar and Assasuni under Satkhira District

In Progress

Facilitate modern mango orchard management and post-harvest technical and promote safe mango

14

ORGANIX

Summer Vegetable and Tomato

Dumuria & Batiaghata, Khulna

In Progress

Strengthen the supply chain system for summer vegetables and tomato

15

Adarsho Chashi Unnayan Samity (ACUS)

Pulses and Groundnut

Bhola District

In Progress

Support ACUS farmers in adopting modern methods of cultivation and integrate them into market system

16

Social Advancement Community Organization (SACO)

Pulses

Barguna Sadar and Betagi under Barguna District

In Progress

Promote social business by setting up dhal processing mill and marketing edible dhal

17

Adarsho Chashi Unnayan Samity (ACUS)

Pulses

Bhola District

In Progress

Invest in seed production of high yielding variety of mungbean seed (BARI-6) with 50 farmers

18

Voluntary Organization for Social Development (VOSD)

Vegetables

Barisal

In Progress

Strengthen support of member farmers on modern cultivation practices and marketing of safe vegetables

19

FARIDPUR JUTE FIBRES LTD

Natural Fibers

Faridpur

In Progress

Conduct feasibility study of new quality jute fabrics and a business plan for production

20

Jagorani Chakra Foundation (JCF)

Vegetable

5 Sub-districts under Jessore and Magura District, Bangladesh

In Progress

USAID Forward operational capacity building and facilitation of a robust market system for safe vegetables

21

RDF Payment Technology Ltd.

Cross-cutting

ICT

Bhola

In Progress

Enterprise Resources Planning serves for SMEs

22

Jagorani Chakra Foundation (JCF)

Vegetables

5 Sub-districts under Jessore and Magura District, Bangladesh

In Progress

Engage 5 marketing interns to help JCF’s five selected retailers in implementing test marketing programs in the field

23

Partex Agro Limited

Pulses and Groundnuts

Bhola,Patuakhali,Barguna, Faridpur, Chuadanga & jessore districts in Bangladesh

In Progress

Managing distribution channel, Assistant for improving Partex’s capacity to manage its distribution network to improve growth and customer service.

24

BRAC- Seed and Agro Enterprise (SAE)

Cross-cutting

Nutrition

Jessore and Barisal

In Progress

Nutrition for better livelihood and linkage of nutrition messaging in design and branding of nutrient rich produce

25

NAAFCO (Pvt) Ltd

Mango and others - Seed and Input Company

Sathkira, Chuadanga, Meherpur, Jhenaidah, Jessore, Narail, Bagerhat

In Progress

Building an effective distribution channel that is customer oriented for retailing agricultural inputs and seeds.

26

Ispahani Agro Limited (IAL)

Vegetables and Mango

Jessore and Barisal Region

In Progress

Promoting IPM products for producing safe vegetables and fruits and testing different marketing strategies.

27

ACI Agrolink Limited

Vegetables and other food value chains

Dhaka and all Southern Delta regions

In Progress

Development and integration of end to end Safe food value chain for fruits and vegetables

28

Agroback

Flower

Jesssore, Jhenaidha, Chuadanga, Satkhira

In Progress

Establish new flower planting materials supply chain in Southern Delta through capacity development of tissue culture laboratory.

29

Windmill Infotech Ltd. (Deshiphool.com project)

Flowers

Dhaka, Chittagong

In Progress

Establish deshiphool.com as a market actor in bridging retailers and consumers

30

Ispahani Agro Limited (IAL)

Vegetables and Mango

Jessore and Barisal Region

In Progress

Assistance to build an effective distribution channel that is customer oriented for retailing Ispahani products

31

Ispahani Agro Limited

Vegetables and Mango

Jessore and Barisal Region

In Progress

Assist to promote agricultural produce and inputs through promotional campaign

32

Partex Agro

Pulses and Groundnuts

Bhola,Patuakhali,Barguna, Faridpur, Chuadanga & jessore districts in Bangladesh

In Progress

Facilitation of private sector market actor partner participant in Dutch-Bangla Fair 2016

33

Janata Engineering (JE)

Potato and others through agri-machinery commercialization (R&TC team)

Jessore,Barisal

In Progress

Agri-machinery market system strengthening in Southern Delta of Bangladesh

34

Just Farming Bangladesh Limited

Mango and Potato

Jessore, Satkhira, Jhenaidah, Chuadanga

In Progress

Balancing the scales in the potato and mango value chains

35

Konika Seed Company-KSC

Jute

Chuadanga, Meherpur, Jhenaidaha, Jessore, Magura, Faridpur district in Bangladesh

In Progress

Quality jute seed production through innovative land planting method